The glamour of media hides a harsher reality- burnout, trauma, and silence around mental health. In an industry built on communication, asking for help is still taboo. Partnering with 1to1help, leading media houses introduced multilingual counselling, leadership advocacy, and proactive risk management—sparking a cultural shift where emotional resilience is valued as much as creativity.

• Significant reduction in high-risk cases through suicide prevention protocols.

• 4–6% counselling utilisation, above the workforce average of 3.7%.

• 20–30% platform engagement and up to 60% registrations across media clients.