CASE STUDY

The Wellness Dividend: How BSFI Giants Are Banking on Emotional Health

Stress, overthinking, and anxiety are silently reshaping India’s BFSI sector. One senior manager’s suicide note read simply: “Work pressure.” In response, leading banks partnered with 1to1help to embed mental health into HR strategy—scaling support from counselling and maternity care to sector-wide wellness initiatives.

Access this case study to discover how BFSI leaders achieved:

4–8% counselling utilisation rates in a high-stigma environment‍‍

‍44% workforce registration on wellness platforms within a year.

60+ wellness sessions conducted nationwide to make mental health visible.

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1to1help is India’s leading emotional wellbeing company, dedicated to supporting people and organisations through every stage of life and work. We have partnered with 1,000+ organisations and positively covered over 11 million lives through counselling, crisis care, and self-care solutions.. With 415+ expert counsellors and 25 years of experience, we bring depth, trust, and cultural understanding to every interaction. Our work continues to redefine how India experiences emotional care with integrity, empathy, and measurable impact.